Dan is the VP of Sales Enablement and Effectiveness, assisting clients through sales process design, go-to-market strategy, technology implementation, as well as reporting and analytics. With over 15 years of experience across sales, marketing and operations, he specializes in optimizing go-to-market strategies and creating sales motions that are predictable, repeatable, and scalable. His deep knowledge of emerging sales technologies and experience integrating throughout sales process/systems can reduce friction for high performing teams while providing rich data for analysis. Dan has a passion for optimization across the sales and marketing funnel and helps clients lay the groundwork for success through data-driven strategies like marketing attribution, pipeline management and revenue optimization.
Dan is married with 2 children. When not spending time with his family, he enjoys golfing and is a die-hard Boston sports fan.