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Amy Velez

Director of Sales

Amy is the Director of Sales, where she leads and empowers our team of seasoned sales professionals. With over 20 years of business development and sales management experience encompassing a range of products and markets, including SaaS, Cyber, and hardware, she works exhaustively to develop and implement the strategies and tactics to help drive the top of the funnel pipeline growth of our clients; additionally, by working closely with Marketing, Amy helps identify the client’s ICP and go-to-market messaging by way of A/B Testing to know which version works best for the client’s audience to increase sales conversions. Amy is with our clients every step of the way to create and strengthen sales strategies and messages, build brand recognition, develop a strong pipeline, and increase revenue. She and the sales team work extensively to develop and implement the tools and reporting to make the distributed sales team more productive and successful.

Amy leads the SFE sales team to succeed across many of SFE’s client accounts. She has a passion for building and mentoring sales teams and maximizing their revenue generation and career growth potential. Amy works with SFE’s robust sales force to ensure each representative is well equipped to test, measure, and improve our clients’ strategies. Using contemporary cutting-edge techniques, tools and processes, Amy helps our clients understand how to best establish their target market, ideal buyers, and identify, qualify and drive opportunities for their unique products and services.

Amy enjoys spending time with her family in her spare time, including her two Boston Terriers, and watching football!

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