When you give a bunch of smart, driven people the tools that they need to make them even stronger and more effective, the difference is evident. Your customers see it in how quickly their questions are answered, their phone calls returned and their trust earned. Your sales managers see it in more successful hires and lower turnover rates. New hires see it in how quickly they become part of the team, performing as well as peers who have been in the position for years. Your sales organization spends more time selling and less on administrative tasks. Individuals see the investment you’ve made in them and feel valued by the company.
In this paper, we examine the far-reaching impact of effective sales enablement and training. We look at possible gaps that may be preventing your team from closing deals as well or as quickly as is possible. And we reveal your role in making changes that empower your sales organization to out-perform your competition.
